This week I’ll be turning 23 years old. And in celebration, I would like to impart some advice throughout the week. Twenty-three years isn’t a long time, but it’s all I have – and I’ve done some cool stuff along the way. So without further blabbing, let’s get started…
As you build a business, you inevitably end up with your own formula for success. Mine came from several people’s gameplans and some first-hand experience with a guy that knows how to make a buck. It’s simple, it works, and anyone can replicate it… with a little effort, that is. Here’s the outline:
- Solve a problem
- Be different
- Rinse & repeat
I told you it was simple. Let’s talk details now… If you want to sell anything to anyone, you need to solve a problem for them. It can be any kind of problem. People have hundreds and thousands of problems, and they shell out cash for solutions. Here are some examples:
- “I need to get to work” – sell me a car, bicycle, taxi service, etc.
- “I’m hungry” – sell me some Taco Bell
But most of these problems already have solutions on the market, right? So how are you supposed to squeeze your way in and make some $$$? You can create a new problem, and then offer the solution (this is tricky, and not for the beginner). Or you can solve a problem in a better (or at least different) way. The last option is my specialty.
So you have x problem, huh? Well you could go with solution A, or you could use the revolutionary new solution B – it’s 2x concentrated, all natural, and can solve world hunger!
The key is to be different in a way that makes you appear better. You should also try to actually be better, but we can settle for appearing better at first. This difference between you and your competition is your USP (Unique Selling Point). It’s what sets you apart and makes customers lust for your product.
Now, unleash your magic and sit back. When your results come in, see how you did. Did you lose some money? Well, too bad. But don’t give up. Try some variations. Most ideas can be manipulated into money-making machines, you just have to give it the right spin.
If you made some money, then you can move to step three – rinse and repeat. Your idea made you money, do it again for a related problem. Did you fix somebody’s hybrid Prius battery? Can you also fix a hybrid Camry battery? Or a hybrid Escalade? Move from problem to problem and vary your solution to fit the circumstances. The same great idea can be used again and again to increase your profits. Go ahead, give yourself a raise.
Now you have my winning formula – use it wisely. And don’t forget to send me a “thank you” check (make it out to Reuben Rock).
Best of luck!
1 Comment
October 28, 2008 at 5:15 pm
Hello, Do something to help those hungry people in Africa and India,
I created this blog about that subject:
at http://tinyurl.com/6p6lb8