One of the more disturbing trends I see in Internet Marketing is what I call the “perpetual learner.” If you’ve spent any time talking to supposed IMers, whether @ a seminar or on WarriorForum, you have probably met people that fall in this category. Let me break it down for you:
“3 Characteristics of a Perpetual Learner”
- A truckload of IM products. This can include piles of books, shelves full of binders, CDs of audio/software/etc., and an external harddrive packed w/eBooks.
- Comprehensive knowledge of upcoming product launches, as well as an archive of every past product in the industry.
- Complete lack of personal results (they don’t make $$$)
I know – not everyone w/a bookshelf of material is a perpetual learner. Some of the best marketers I know have tons of resources in their office. I have tons of books/audios! But the difference lies 100% in the results and the application of that knowledge.
So why are so many people buying, buying, buynig all the time – and never applying? Because IM has become such a buzzword, such a golden parachute, in the last ten years. You want to learn how money is made online? There are millions of products out there offering you manure by the pound!
And people buy it – all of it!
So today I’m going to reveal my #1 technique for cutting the bull and picking up marketing knowledge. Here it is:
STOP buying products now, start analyzing how these gurus are selling you their brain waste.
That sounds harsh – and there are marketers out there w/genuine gold to offer you. But a lot of it is BS. The real knowledge can be plucked freely from a good marketer’s materials – the same sales letters they send you to in every email. And here’s the kicker – often times the advice they sell you isn’t even used in their own materials.
Prime example: 42 Split Tests
At the top of this sales letter, you find a quiz question: Which bg color converts 31% better than the others? The answer is at the bottom of the sales page.
If this bg color was the golden ticket you and little Charlie were looking for, wouldn’t it be used in the very sales letter you were reading? After all, they have the secret – why not apply it?
Well the funny thing is, this marketer chooses white for his BG – not even on the list of quiz answers! So what color is “the best,” performing 31% better than the rest? Robin’s egg blue! So where is the robin’s egg blue on this page? On any of this marketer’s other pages?! On anyone’s sales pages?!
It’s not – so what’s up?
What real lesson can you pull from this sales page? Well for starters: he prefers a white table BG and a white page BG. If it didn’t convert well for him, he wouldn’t use it. You see, the best marketing lessons on the web are right in front of you – for free.
So quit buying all the step-by-step, launch formula, whatever crap – you’re doing more to support the guru lifestyle than you are creating your own income streams. Open your eyes, print out some popular sales letters, and pull some real knowledge out of all the hype.
It costs less and it makes more ($$$).
1 Comment
October 23, 2008 at 5:10 pm
Nice writing style. Looking forward to reading more from you.
Chris Moran